Paulo Peereboom joins Sysco as executive VP and president of foodservice operations international

Sysco Corporation – a global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home – announced Paulo Peereboom will join the company as the executive vice president and president, foodservice operations – international, effective August 8, 2022.

Peereboom will lead Sysco’s international operations in Canada, Europe, The Bahamas and Latin America, as well as the company’s export business, International Food Group. He will oversee the development and execution of key strategies for growth in these important geographies and will be based in London. Peereboom will report to Kevin Hourican, president and chief executive officer.

“Paulo has exceptional experience at driving transformation and building high-performing, customer-focused teams across multiple geographies,” Hourican said in the announcement. “He brings a passion for improving every aspect of how a business operates, driving profitable growth while improving customer service and the associate experience. His background in general management, coupled with an extensive track record in commercial and marketing, logistics, supply chain and operations roles, make him the ideal candidate to lead the next phase of growth in our international businesses.”

Peereboom has over 30 years’ experience and has held leadership roles in seven countries. Prior to Sysco, he was chief executive officer of Makro NL, the Netherlands arm of cash and carry operator, Metro AG. Previously, he has held executive leadership roles and driven significant transformation at South African retailer, Pick N Pay, and the Dutch retail group Ahold Dehaize.