SOS expands network of health and wellness smart vending machines at NFL stadium

SOS, creator and operator of interactive vending machines for public spaces that deliver premium products and digital content, has debuted a series of machine installations in partnership with the Jacksonville Jaguars at TIAA Bank Field in Jacksonville, Florida.

The installation of 14 new machines will provide fans with convenient, park-wide access to premium personal care products on demand, including items from brands like Cora, First Aid Beauty, Hero Cosmetics, Megababe, Kosas, Ursa Major, and H-Proof, The Anytime You Drink Vitamin. Additionally, as part of this installation by the Jacksonville Jaguars, all menstrual care products will be complimentary from SOS machines.

Founders and Co-CEOs Susanna Twarog and Robina Verbeek invented the SOS machine and launched the company in 2020. The IoT-enabled device delivers individually packaged products to people on the go. It is equipped with a video touchscreen that delivers targeted content and powers a completely cardless, contactless purchase experience.

"Access to premium wellness products has been nonexistent in most public facilities, but this is especially an area where sports arenas and stadiums can improve dramatically," Susanna Twarog, co-founder and co-CEO of SOS, said in the announcement. "There's a tremendous demand from sports facilities of all sizes to meet the needs of not just their female fans, but all who may need access to reliable, high-quality wellness products – we're excited to partner with the Jaguars and make this available to their fans."

SOS vending machines also offer a digital out-of-home (DOOH) platform for the SOS network of advertisers to leverage. Through a 32-inch touchscreen display, SOS machines are bringing advertisers into high-traffic public settings like stadiums, retail centers and public transportation hubs across the country.