Tod Hoyme to lead Coke Florida’s foodservice and on-premises business

Coca-Cola Beverages Florida LLC has promoted of Tod Hoyme to group vice president of foodservice and on-premise, or FSOP. In this new role, Hoyme will lead the execution of sales, business development and account management for customers in all FSOP channels, including vending and fountain operations.

Prior to joining Tampa, FL-based Coke Florida, Hoyme spent nearly 25 years with an integrated global packaging supplier, where he last served as vice president of beverage sales.

“Tod is a results-driven executive who has made significant contributions to our enterprise-wide growth initiatives,” said Thomas Benford, president and chief operating officer of Coke Florida. “As one of the segments of our business that was hardest hit by the pandemic, we are confident in Tod’s leadership to continue moving foodservice and on-premise forward.”

“I am honored by the opportunity to not only grow as a leader in the consumer-packaged goods (CPG) space here at Coke Florida and to also support our very strong team that works hard as partners to our foodservice and vending customers, helping them to grow their businesses,” Hoyme commented.

The Coke Florida FSOP business includes partnerships with customers in sports and entertainment such as the Tampa Bay Buccaneers and the World Equestrian Center; tourism, amusement and recreation such as Legoland Florida Resort; military and government organizations like the Army and Air Force Exchange Service; colleges and universities including the University of South Florida, University of Central Florida and the University of Miami; hospitality; and healthcare facilities.

Minority-owned Coke Florida is the third-largest privately held and the sixth largest independent Coca-Cola bottler in the United States.