Management

Royal ReFresh launches with stylish new logo art

May 26, 2021

Source Royal ReFresh/VendCentral

Royal Vending, a breakroom services provider in Portland, OR, has successfully rebranded to Royal ReFresh. The new Royal ReFresh name, which symbolizes the company's evolution and where it sees itself in the future, was announced earlier this year.

As part of the transition, the company unveiled two new logos, shown here, to represent the Royal ReFresh name and its ReFresh Café micro market brand. Both logos encapsulate the healthy, hip and fresh essence of the company’s new image.

Royal ReFresh was founded in 2004 by husband-and-wife team Ryan and Michelle Harrington. The company was the cover story for Automatic Merchandiser’s March 2021 issue.

“Our rebrand and name change truly reflect our company culture and personality,” said Royal ReFresh co-CEO Michelle Harrington.

Royal ReFresh owners Ryan and Michelle Harrington forecast financial growth and quality improvement for their rebranded operation.

Management

Future Forward: Oregon's Royal ReFresh looks to micro markets and name rebrand to fuel growth

Adrienne Klein

April 1, 2021

It’s not often that a vending company can boast about yearly growth – let alone nearly 100% growth in just two years – but that’s exactly what Ryan and Michelle Harrington have...