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    1. Management

    IRI taps former Google exec and CPG ‘adman’ chief executive

    April 8, 2021

    Source IRI

    [Credit: Business Wire/IRI]
    Pictured here, Kirk Perry, a former Google executive and CPG advertising leader, takes the helm at IRI as president and chief executive.
    Pictured here, Kirk Perry, a former Google executive and CPG advertising leader, takes the helm at IRI as president and chief executive.

    The big data and predictive analytics firm said it has appointed Kirk Perry president and chief executive, effective May 17. He will also join IRI’s board of directors

    IRI’s new chief succeeds Andrew Appel, who has led a transformation of IRI for nearly a decade. Appel will remain an advisor to the company and member of the board, according to a press release.

    Perry joins IRI from Google, where he had been president of global client and agency solutions since 2013. Prior to Google, he spent more than two decades at Procter & Gamble in several marketing positions. He currently sits on the boards of J.M. Smucker Co. and e.l.f. Cosmetics.

    IRI is online at iriworldwide.com.

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