Hormel Foods Names Leslie Lee Vice President of Digital Experience
Source Hormel Foods Corporation
As vice president of digital experience, Lee will lead Hormel Food's expanding digital and e-commerce strategy, overseeing digital marketing, e-commerce operations/innovation, digital product management and data analytics/insights for foodservice and consumer-facing brands.
AUSTIN, Minn., Oct. 22, 2020 /PRNewswire/ -- Hormel Foods Corporation (NYSE: HRL), a global branded food company, today announced the appointment of Leslie Lee as vice president of digital experience.
In this role, Lee will lead the company's growing digital and e-commerce business strategy, which has seen significant growth in the last few years as more consumers look online for their favorite brands and products. Lee will oversee digital marketing, e-commerce operations and innovation, digital product management, and data analytics and insights for the company's portfolio of consumer-facing and foodservice brands.
"Leslie brings nearly 20 years of CPG marketing and digital experience to this important and growing role within Hormel Foods," said Jim Snee, chairman of the board, president and chief executive officer of Hormel Foods. "Our company has made significant investments in our omnichannel approach, with an integrated shopping experience for our consumers wherever they choose to shop. We will continue to combine the best consumer and customer insights with the latest technology to deliver an outstanding experience across all consumer touchpoints."
Lee joined Hormel Foods in 2016, most recently holding the position of director of shopper engagement within the company's digital experience group. Prior to joining Hormel Foods, she spent more than eight years with ConAgra Foods in marketing and brand leadership. Lee also held marketing and brand management roles at Kellogg's and Campbell Soup Company.
Lee holds a master's degree in business administration from the McCombs School of Business at University of Texas - Austin. She received her bachelor's degree from Howard University.
Lee replaces Stephen Koven who has left the company.
About Hormel Foods — Inspired People. Inspired Food.™
Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $9 billion in annual revenue across more than 80 countries worldwide. Its brands include SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin's®, Wholly®, Hormel® Black Label®, Columbus® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the "Global 2000 World's Best Employers" list by Forbes magazine for three straight years, is one of Fortune magazine's most admired companies, has appeared on Corporate Responsibility Magazine's "The 100 Best Corporate Citizens" list for 12 years in a row, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com.
