The launch of Kellogg’s® promotion with/licensing agreement in support of JURASSIC WORLD: FALLEN KINGDOM gives participating consumers and Specialty Channel Retailers and Operators an opportunity to win a Jurassic Adventure for two in Hawaii, and much more!
An awe-inspiring grand prize: The 5-day experience begins for two at Oahu Hawaii’s Kualoa Ranch, the lush private preserve where Jurassic World: Fallen Kingdom was filmed. There, Jurassic World comes to life with an exciting helicopter tour, movie site experience, jungle tour, spending money and more!
A Blockbuster Partnership: The popularity of the Jurassic franchise is among the highest in cinema history. Kellogg’s® will tie into this excitement to engage consumers via product packaging, POS, social media, digital ads and more.
You’ll see these exciting graphics on Kellogg’s® Pop-Tarts® Frosted Strawberry and Pop-Tarts® Frosted Brown Sugar Cinnamon, Kellogg’s® Rice Krispies Treats® Big Bar Original and Rice Krispies Treats® Big Bar Double Chocolatey Chunk, Rice Krispies Treats® Original 1.3 oz. and 2.13 oz. (vending) sizes, Keebler® Vanilla Sugar Wafers and Keebler® Soft Batch Cookies.
Easy Entry for Everyone: Retailers and operators simply purchase 10 cases of any of the participating products or a Pop-Tarts® and/or Rice Krispies Treats® Big Bar shipper with the eye-catching Jurassic-branded header. Then take a picture of your invoice or the shipper in-store and upload to KelloggJurassicPromotion.com for your chance to win. Consumers enter by simply taking a selfie with participating product and uploading it to KelloggJurassicAdventure.com. Consumers could also win one of 25 first prizes, a GoPro HERO 5 Session™ 4K Action Camera!
Don’t miss the opportunity to get in on the action and see for yourself why now is a good time to partner with Kellogg’s®.
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