Industry Marketing Expert John Healy Launches ‘The Vending Marketer’ At 2017 NAMA OneShow
Source The Vending Marketer
Chicago, IL, April 2017 – A recent survey conducted by Automatic Merchandiser magazine found that 43 percent of respondents indicated that their companies are not using social media tools (LinkedIn, Twitter, Facebook for Business, etc.) on a regular basis. That’s down by only one percentage point from the 2016 survey; both surveys were completed by a majority of vending, OCS and micro market owner- operators.
“Such results are precisely the reason we have launched The Vending Marketer (www.vendingmarketer.com) – to make social media and digital marketing, including company websites, truly accessible and less burdensome for operators who are already stretched too thin,” said John Healy, co-founder of The Vending Marketer and an industry marketing expert since 2009, NAMA Knowledge Source Partner and Contributing Editor to Automatic Merchandiser and VendingMarketWatch.
Services offered by The Vending Marketer will include website builds and rebuilds, search engine optimization (SEO) and marketing (SEM), online advertising and other lead gen strategies and tactics, social media management and content marketing, as well as consulting services tailored to the needs of vending, OCS and micro market operators and suppliers.
“Surprisingly,” Healy said, “more than 75 percent of the survey respondents indicated that their company website was ‘very’ or ‘most important’ to the success of their company’s marketing efforts,” further explaining that nearly 50 percent indicated they needed help with a Call-to-Action on their site.
“The Vending Marketer was designed precisely for those operators who know they need to step up their online marketing efforts, but don’t have a fortune to spend or the time to take it on themselves,” said co- founder Cameron Full, a coin-op industry veteran who has operated a business in five states for 20 years.
Healy will be available during the 2017 OneShow for FREE consultations in the NAMA Booth (#1244) and meeting with customers of Fixturelite in their booth (#1906) during exhibit hours.
ABOUT THE VENDING MARKETER
The Vending Marketer (www.vendingmarketer.com) is an online marketing firm that offers both digital and social media marketing services, including website development and management, tailored specifically to the vending, OCS and micro market industry. Its co-founder, John Healy, has been affiliated with the industry since 2009 through his work for NAMA. He is a Constant Contact Solution Provider and a member of Linked University and its VIP team. You can reach him at [email protected] or jhealy@healyco.com.
