(Bethesda, MD)—June 15, 2016— Honest Tea is piloting Honest Sport, a new line of organic sports drinks, beginning on June 29th with a single store test at the new Pentagon City Whole Foods Market. Sweetened with organic, Fair Trade Certified™ sugar and fruit juice, Honest Sport will be available in three varieties: Lemon, Orange, and Berry. Each 16.9 fl. oz. bottle of Honest Sport is 100 calories, and like all Honest products, is certified organic.
“Honest Sport offers a delicious choice for athletes looking for a sports drink made with simple, premium organic ingredients,” said Honest Tea co-founder and TeaEO Emeritus, Seth Goldman. “With certified organic ingredients and a crisp, clean taste, Honest Sport is a great option for any athlete looking for organic mid or post-workout hydration.”
Organic Honest Sport was created to deliver a balance of electrolytes and carbohydrates designed to refresh, refuel and rehydrate athletes after rigorous activity and was formulated based on The American College of Sports Medicines guidelines for a sport drink. Honest Sport is a natural expansion for Honest Tea, which produces the nation’s top-selling organic bottled iced tea as well as other organic beverages such as Honest Kids, a line of juice drinks, and Honest Fizz, a zero calorie soda line.
“Just as the idea for Honest Tea was sparked during a run, the idea for Honest Sport came to life after I finished a triathlon,” said Goldman. “With the athlete’s needs in mind, we designed the beverage and its packaging to reflect the three key roles of a sports drink: refreshment, refueling and rehydration.”
Since Honest Sport sources Fair Trade Certified™ sugar, every purchase of Honest Sport contributes to the Fair Trade investments into Honest Tea’s partner Fair Trade sugarcane supplier community in Paraguay.
Honest Sport will be piloting at Whole Food Market’s newest location in Pentagon City, VA, which opens June 29th, and continuing throughout the Mid Atlantic, and select other regions, of Whole Foods Market for the remainder of 2016. At this time, no other details have been announced for future product expansion. Honest Sport will be available for $1.99 per 16.9 fl. oz. bottle.
ABOUT Honest® Tea
Honest Tea seeks to create and promote great-tasting, organic beverages and extend economic opportunities to communities in need. Founded in 1998 in Bethesda, MD, Honest Tea is the nation’s top-selling organic bottled tea company, specializing in beverages that are Just a Tad Sweet®. Honest Tea’s product lines include: ready-to-drink bottled teas, Honest® Kids organic juice drinks, Honest® Freshly Brewed iced tea, and Honest® Fizz zero calorie sodas. All drinks are certified organic, and all tea leaf varieties and cane sugar are Fair Trade Certified™. In addition to being recognized by the United States Healthful Food Council for helping change the food landscape, Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence and a Montgomery County, MD Certified Green Business. Honest Tea continues to innovate out of its eco-friendly office in Bethesda, MD, as part of The Coca-Cola Company. For more information, visit https://www.honesttea.com/, Facebook.com/HonestTea, and twitter.com/HonestTea.
