OAK BROOK, Ill., May 8, 2015 /PRNewswire/ -- McDonald's Corporation today announced that global comparable sales decreased 0.6% in April. Performance by segment was as follows:
- U.S. down 2.3%
- Europe up 1.0%
- Asia/Pacific, Middle East and Africa (APMEA) down 3.8%
"Earlier this week, we announced the initial steps in McDonald's business turnaround plan," said Steve Easterbrook, President and Chief Executive Officer. "We are moving quickly to deliver a better experience to our customers and to realize our vision to become a modern, progressive burger company. While our current performance reflects the significant work ahead, I am confident that we've taken the first critical steps toward positioning the company for long-term profitable growth."
U.S. comparable sales decreased 2.3% in April in the face of ongoing competitive activity and negative customer traffic. To improve sales, the U.S. is working to leverage its decentralized operating structure, simplified menu and consumer insights to deliver value initiatives and menu offerings that resonate with the local markets.
Europe's comparable sales rose 1.0% in April as solid results in the U.K. and Germany were partly offset by negative performance in France and Russia. McDonald's Europe continues to target opportunities to enhance its popular promotional menu options and build on its value, breakfast and family business amid ongoing macro-economic headwinds across much of the segment.
In APMEA, comparable sales declined 3.8% in April due to continued challenges in Japan partly offset by strong results in Australia and other markets. Strengthening McDonald's quality and value perceptions remains a top priority for APMEA.
Strong comparable sales in McDonald's Other Countries & Corporate segment, which includes Latin America and Canada, contributed positively to the Company's global comparable sales performance for the month.
Systemwide sales for the month decreased 8.8%, or increased 1.5% in constant currencies. View the full report here.
