Elliot Maras, editor of Automatic Merchandiser, notes in his blog that the introduction of the Coca Cola Freestyle™ dispenser generated a lot of excitement in the foodservice industry, including refreshment service operators. Refreshment service operators have been hoping for a reliable countertop beverage dispenser for years since the Coca Cola BreakMate™, introduced in 1988, proved less than reliable. To read the blog, go to: www.vendingmarketwatch.com/blog/