Sparkling water brand Sparkling Ice partners with Seattle Reign FC
Sparkling Ice, crafted by Talking Rain Beverage Co., has inked a multi-year partnership with Seattle Reign FC, that city’s women’s professional soccer team. The agreement follows a 2024 partnership between Talking Rain and the Seattle Sounders FC, the city’s men’s professional soccer team.
The partnership will include face-painting stations in the stadium as well as in-stadium marketing events for fans during games. Fans who follow the brands on social media can learn about opportunities.
What they are saying
“We’re thrilled to kick off this partnership between Sparkling Ice and Seattle Reign FC just as Seattle prepares to become a global soccer destination,” said Veronica Blankenship, chief people and communications officer at Talking Rain Beverage Co. in a release. “For us and for our most passionate consumers, living life in full flavor means staying active, physically and mentally. We can’t wait to share that ethos with two of the best professional soccer teams, located right here in our own backyard.”
"We are excited to welcome Sparkling Ice as the newest partner of Reign FC," said Seattle Reign FC chief revenue officer Courtney Carter in a release. "The vibrancy of this brand and our shared commitment to the unique communities we serve set this relationship apart. Not only are we creating a new layer of expression within content and match-day experience, but we are also continuing to elevate the Reign brand and deepen our connection with fans.”
