Top Trends in Soft Drinks 2017: Focus On Healthy Hydration, Gut Happy, Adultification, Cold Is Hot, Savory And Spice, Take The Hint & Plant Power

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Top Trends in Soft Drinks 2017" report to their offering. 

Top Trends in Soft Drinks 2017 outlines the key consumer and innovation trends currently impacting the core categories in the non-alcoholic beverages sector: bottled water; carbonated drinks; juices and smoothies; energy and sports drinks; and ready-to-drink (RTD) tea and coffee. Trends explored in this research include healthy hydration solutions, the adultification of soft drinks, savory and spicy flavors, and soft drinks with just a hint of flavor or sweetness. 

Concerns around sugar and artificial ingredients, alongside general boredom with traditional beverage options, are driving consumers away from carbonates and juices, towards healthier choices such as bottled water, RTD coffee and tea, and functional options (e.g. energy). 

Furthermore, the soft drinks industry is under increasing pressure as consumer spending stagnates, the war on sugar rages on, and consumers increasingly reject artificial alternatives. Trends explored in this research include healthy hydration solutions, the adultification of soft drinks, savory and spicy flavors, and soft drinks with just a hint of flavor or sweetness. 

As sugar taxation becomes more prevalent globally (e.g. the UK plan to tax soft drinks from 2018), pressure continues to mount on manufacturers to develop healthy yet exciting drinks to reignite the category and re-engage with consumers. This report identifies several key trends and opportunities to help overcome these challenges. 

Key Topics Covered: 

1. Introduction 

2. Innovation Trends in Soft Drinks 

• Healthy Hydration 
• Gut Happy 
• Adultification 
• Cold is Hot 
• Savory and Spice 
• Take the Hint 
• Plant Power 

3. The Future 

Companies reviewed while writing this report: 

- Coca-Cola 

- PepsiCo 

- Dr Pepper Snapple 

- Glaceau 

- Bulletproof 

- Suja 

- Tropicana 

- Karma Probiotics 

- KeVita 

- Mountain Dew 

- Caliente 

- Stubborn Soda 

- Hop Pop Soda 

- Hackamore Premium Energy 

- Uncle Matt's Cold Pressed Water 

- Impressed Cold Pressed Juice 

- Garden of Flavor 

- Georgia Coffee 

- Starbucks 

- La Colombe 

- Point Blank 

- Minute Maid 

- Paper Boat 

- Ohnly 

- SunRype 

- Fanta 

- Hint Water 

- NuVa 

- Virtue Energy Water 

- Verday 

- Belvoir Botanicals 

- Buddha Water 

- H2Rose 

- HappyTree 

- Malk 

For more information about this report visit http://www.researchandmarkets.com/research/rxqkd5/top_trends_in