Gut-healthy soda incorporates three biotics

Sept. 26, 2024
Seeking to capitalize on soda drinkers' desire for fizz and flavor in a better-for-you configuration, Beliv launches Mighty.

Touted as the only soda on the market that offers three gut-healthy benefits — pre-, pro- and post-biotics — Mighty from Beliv combines familiar soda aesthetics with a healthy convenience product.

With Mighty, Beliv pairs traditional soda flavors such as Cola, Strawberry Vanilla, Raspberry Rose and Orange and the familiar carbonated fix to appeal to consumers. The product also contains more than 10% of the daily fiber recommendation and only 4g of sugar to provide gut-health benefits.

Mighty is gluten-free, caffeine-free, non-GMO, kosher, and vegan. 

"Mighty's launch marks a milestone in Beliv's journey to redefine soda as we know it," said Desiree Sanchis, vice president of U.S. brand marketing for Beliv, in a statement. "We're prepared to perfect the charge on the 'third generation of soda,' where a healthier benefit-driven soda isn't the outlier or challenger, but the norm."

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