A guava-infused elixir — flavored to transport drinkers to the beach club of their dreams — is the crisp and exotic taste of Monster Energy's Vice Guava, the latest addition to the Monster Energy Ultra lineup.
Helping to launch the zero-sugar energy drink is rapper French Montana, a performing artist known for his beach life persona.
"You already know what it is, Ultra Guava is Montana Guava. It's a lifestyle, and Montana represents a certain lifestyle," says French Montana, a new brand ambassador for Monster Energy Ultra. "That's why I'm out here making it flow with Ultra Guava and joining the Monster Energy fam.
"This Guava joint is so fire, you take a sip and it's 12 o'clock, you're kicking back on a beach chair with a pink umbrella in your cup."
The Diamond recording artist stars in a commercial and a series of digital content pieces for the new flavor, giving fans an insight into his world, music and style.
"Monster Ultra Vice Guava brings a fresh endless summer vibe to the Ultra family," says Dan McHugh, global chief marketing officer of Monster Energy.
Monster Energy Ultra Vice Guava joins the existing Ultra lineup, which includes Zero Ultra, Fantasy Ruby Red, Sunrise, Strawberry Dreams, Peachy Keen, Violet, Paradise, Watermelon, Red, Blue, Rosá and Fiesta Mango.
