A regional relaunch of a Mexican soft drink brand with a legacy dating back to 1938 seeks to connect consumers with the generations that came before them.
Coca-Cola will relaunch Barrilitos, a new addition to its imports portfolio, in California and Texas. Barrilitos is based in Monterrey, México, the soft drink is bottled and produced in México.
Barrilitos will be offered in two sizes — a 12oz twist-glass bottle and a 1.5L PET multi-serve bottle — and four flavors: Mandarina (Mandarin), Manzana (Apple), Piña (Pineapple), and Ponche de Frutas (Fruit Punch).
"We've infused Barrilitos with a refreshed brand identity while preserving the classic flavors and traditions that have made it a beloved part of Latino households. This relaunch is an invitation to experience Barrilitos and celebrate its heritage in a whole new way," said Maria Correa, Barrilitos lead.
