Study: Consumers Are More Likely To Use Mobile Coupons Than Print

Mobile is being used more often in customer engagement and payment opportunities, and consumers are starting to react. A recent co-presented study from Placed and RetailMeNot, quantified how consumers are now more likely to use mobile coupons over print as well as utilize a mobile app while shopping.

• Mobile apps have become the primary source for deal seeking: 42.8% of consumers typically use mobile to locate coupons, followed by print at 35.9%, and 28.8% across all other platforms.
• Apps serve as an in-store assistant. 75.0% of consumers used at least one app to assist in their shopping experience while in-store, and 27.5% used at least three apps.

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Editor’s Note: The vending industry has slowly been adding more mobile payment and promotional technologies. Consumers have been slow to adopt mobile, but this insight about coupons and shopping could indicate we are reaching a tipping point in retail where mobile is the preferred way to reach end users.