Truco Enterprises Showcases Expanded Portfolio During Inaugural Appearance At The 2017 Sweets & Snacks Expo

CARROLLTON, Texas, May 23, 2017 /PRNewswire-USNewswire/ -- Truco Enterprises, maker of On The Border chips, salsas and queso, will be sampling their newly expanded portfolio during their debut appearance at the Sweets & Snacks Expo. 

"The Sweets & Snacks Expo is a premier event in the confectionery and salty snack industry. We are thrilled to have the opportunity to not only exhibit at the show, but to have our first large scale sampling of the flavor and dip innovations recently added to our On The Border products portfolio," said Mel Deane, CEO of Truco Enterprises. 

As stated in the February 2017 Chips and Dips category report issued by the Mintel Group, On the Border tortilla chip sales have grown 162% in aggregate since 2011 and continue to outpace tortilla chip category growth year after year.  "This next evolution in our chip portfolio of products allows consumers to enjoy the On The Border chips they love in their favorite flavors.  Additionally, we are offering these great flavors in take-home and immediate consumption package sizes, which expands the selection of offerings to our current retailers and consumers and also introduces the opportunity for consumers to find our products in the convenience channel," said Mel Deane. 

The 2017 Sweets & Snacks Expo will be held in Chicago's McCormick Place from May 23-25.  Truco Enterprises will be in the West Hall - Booth #1860, in partnership with Century Snacks. 

About Truco Enterprises 
Founded in Dallas, TX in 1991, Truco is a leading developer and marketer of tortilla chips, salsa and queso under the On The Border® brand.  The Company's products are sold nationally through grocery retailers, club stores, and mass merchandisers and launched in the convenience channel in early 2017.  Truco Enterprises is the exclusive licensee of the On The Border brand for the retail channel. For more information, please visit www.ontheborderproducts.com.  Truco Enterprises is a portfolio company of Insignia Capital Group.  

About Insignia Capital Group 
Insignia Capital Group is a San Francisco Bay Area private equity firm focused on lower middle-market companies.  Insignia partners with company founders and management teams to help drive growth and achieve true business potential.  The firm's principals have significant experience building businesses across a range of industries including consumer, business services, and healthcare.  In addition to Truco Enterprises, Insignia's portfolio companies also include Century Snacks, a provider of branded and private label snack nuts, trail mixes and similar snacks, and Tillamook Country Smoker, a provider of jerky, meat sticks and other meat snack products. 

For more information, please visit www.insigniacap.com.