Crimson Cup, Charqui Jerky Co. Introduce “Morning Buzz” Coffee-Flavored Beef Jerky

Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea and award-winning local jerky maker Charqui Jerky Co. have paired up to introduce “Morning Buzz,” a coffee-flavored beef jerky. The flavor combines Crimson Cup craft coffee and Charqui’s handcrafted beef jerky, which is made from American-sourced beef and all-natural ingredients. The result is a high protein, low fat, low carb artisanal snack with a flavor kick from coffee, cocoa, cayenne pepper and molasses. The product contains a small amount of caffeine.  

“We are thrilled to partner with another local small business in introducing this innovative new product to Columbus,” said Crimson Cup Founder and President Greg Ubert. “We attribute a large part of our success as a coffee roaster and coffee shop franchise alternative to our support for local communities and entrepreneurs. We succeed when our customers and partners succeed.”  

Charqui Jerky Owner Matt Salts began developing a new jerky with coffee, cocoa and cayenne pepper flavors last fall. “During tasting events, our customers were blown away by the combination,” he said. “But some people expressed a desire for a stronger coffee flavor.”  

From there, he took the products to the coffee experts at the Crimson Cup Innovation Lab. “They were just crazy enough to hear us out and helped us drive the product home,” he said. “When we tried their craft coffee, everything just clicked. From there it made sense to introduce this extraordinary flavor together. I’m extremely excited to bring this unique product to market.”  

Morning Buzz jerky is available at Crimson Cup Coffee Houses in Clintonville and Upper Arlington, as well as online at charquijerky.com.  

Editor's note: While this jerky is still a regional "treat" it shows an interesting pairing of two of today's consumer favorites. It hyper local, unique, and a chance for bold flavor experimenting, which today's shopper of micro markets and vending machines craves.