PepsiCo selected ¡Ya Oaxaca!, a food company that crafts artisanal Mexican mole sauces, adobos and salsas, as the winner of the ninth class of the Greenhouse Accelerator. ¡Ya Oaxaca! will receive a $100,000 grant and other resources to scale its business.
This is the second year of PepsiCo’s Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition. The program seeks to elevate emerging better-for-you high-potential consumer packaged food and beverage companies inspired by Hispanic flavors and cultures.
¡Ya Oaxaca! was selected after a competitive judging process and a five-month PepsiCo mentorship program. ¡Ya Oaxaca! was selected from eight promising finalists by the PepsiCo Selection Committee for applying the mentorship learnings to increase its revenue by 350%, expand retail distribution by 200% and enhance operational efficiencies to improve gross product margins. Throughout the accelerator, each finalist received a $20,000 grant and hands-on coaching from PepsiCo experts across research and development, supply chain, design and other key areas. This support was tailored to help finalists tackle specific business challenges, including building brand awareness, go-to-market strategies, supply chain issues and other specialized needs.
"We are so honored to be selected as the winner of the PepsiCo Greenhouse Accelerator: Juntos Crecemos Edition," said Azul Couzens, co-founder of ¡Ya Oaxaca!, in a press release. "This program and the mentorship of the PepsiCo team have been invaluable in supporting our business objectives. With the $100,000 grant, we'll be able to continue our mission of sharing the flavors of Oaxaca through our line of mole sauces, adobos and salsas."
