Move aside milk: The Oreo cookie has found a new bestie in Canada, at least for a limited time.
Inspired by “besties” around the world, two iconic brands — Coca-Cola and Oreo — have teamed up to create two limited-time mashup products and related digital experiences.
Launching in September, the Oreo Coca-Cola Sandwich Cookie and Coca-Cola Oreo Zero Sugar Limited Edition share sleek packaging adorned with the distinctive Oreo cookie embossments and stacked Coca-Cola bottles. With each sip of the Coca-Cola Oreo Zero Sugar Limited Edition, fans can savor a refreshing Coca-Cola taste with flavorful hints inspired by Oreo cookies.
The limited-edition Oreo Coca-Cola Sandwich Cookie sports a red-and-black color-blocked design with a signature Oreo chocolate Coca-Cola wafer cookie on one side and a red-colored Golden Oreo wafer embossed with one of three unique designs on the other. The cookies are stuffed with a creamy filling and popping candy to remind consumers of the experience of drinking the beverage.
"We are constantly working to excite our Canadian consumers with unique launches and surprising experiences. This time, we're taking it a step further by celebrating the newfound bestie bond that Oreo and Coca-Cola share, bringing a twist on two classics to our fanbases across the country," said Sarah Au, marketing director, cookies, at Mondelēz Canada.
"The collaboration between Oreo and Coca-Cola is the perfect expression of the playfulness of Oreo and the Real Magic at the core of the Coca-Cola brand — and we couldn't be prouder to bring these new products and unexpected moments of connection to our Canadian fans," said Solange Grimard, senior marketing manager for Canada at Coca-Cola Co. "We're looking forward to Canadian besties joining us in celebrating this first-of-its-kind collaboration."
The brands are launching a custom digital experience along with the sandwich cookie and beverage, inviting fans to activate 'Bestie Mode' and team up with their closest friends to participate. Created in partnership with Spotify, the “Bestie Mode Digital Experience” allows “besties” to merge music tastes and enjoy the snacks and music together. By scanning a QR code on Coca-Cola and the Oreo brand products, fans can follow the steps to explore 'Bestie Mode' and sync up music preferences with their bestie.
Spotify Free users also will be invited to access the bestie experience via on-platform promotion. Once connected to a Spotify account, fans will be prompted with questions to see how their taste in music stacks up against their besties’. A playlist will be generated with combined music preferences for besties to enjoy together.
The Oreo Coca-Cola Sandwich Cookie and Coca-Cola Oreo Zero Sugar Limited Edition will be available in local grocery stores and convenience stores across Canada beginning in September.
