PORTLAND, OR (April 4, 2018) – PayRange Inc., maker of the leading in-app mobile payment service for automated retail, announces that cashless veteran Cecil Ledesma has joined PayRange as Vice President of Enterprise Sales. Cecil has spent the last 20-years at USA Technologies, most recently leading its regional accounts team over the past 5 years.
“I’m thrilled to join the PayRange team,” stated Cecil Ledesma. “There is a fundamental shift happening with everyday consumers – they are looking not only for convenience, but also a richer experience. With decades spent in cashless payment, I see the opportunity to take automated retail to the next level with an app-based platform. A mobile app experience offers much more than payment and serves the consumer on a personal level based on purchasing behaviors. It also provides the opportunity for brands to hyper target a segmented user set to motivate action with rewards. Today’s connected consumers expect all of this in any shopping experience, and the exciting part is the technology is available to even exceed their expectations tomorrow.”
Cecil is charged with expanding the PayRange network, which today serves over 2000 operators across 350 cities in the US and Canada. PayRange is redefining the customer journey in the automated retail sector made up of 30+ million machines worldwide generating an estimated $1.1 trillion each year. PayRange uniquely addresses each touchpoint of the journey (everything that happens before, during, and after making a purchase) resulting in improved consumer loyalty and ultimately boosting revenue for the operator.
About PayRange:
PayRange provides the simplest, most accessible mobile payment and customer loyalty service for laundry, vending, amusement, and more. Consumers download the free mobile app from the Apple App or Google Play store and swipe up to pay any coin op machine accepting PayRange. With exclusive offers and flexible funding options including all major cards and wallets (Apple Pay, Android Pay, and Masterpass) consumers are empowered to pay machines with ease. Find out more at www.payrange.com
