Innovative DisplayWorks LLC has inked a strategic partnership with AVS Companies to market and promote IDW’s coolers for micro markets and frictionless retail applications to the vending operator market.
IDW manufactures refrigerated glass-door merchandisers, a key piece of equipment in many micro markets. The partnership makes AVS Companies the master distributor for IDW coolers in this market.
The product line will be marketed under the AVS brand CoolLite and offer the innovation and reliability for which IDW is known. The coolers debuted in Dallas at the 2024 NAMA Show.
“AVS is a trusted, family-owned company that has built successful relationships with vending operators for more than 50 years,” said Quay Brown, IDW’s CEO. “That level of service and commitment aligns with our own core values and is what makes this partnership ideal.”
“IDW is the preferred supplier of coolers to bottlers in North America for a reason,” said Tom Vogt, the vice president of micro markets and vending for AVS. “They bring the quality we demand, and the scalability we need to make an impact with our CoolLite coolers.”
