Dave & Buster's and The Coca-Cola Company launch first micro market inside a full-service restaurant

Dave & Buster’s has teamed up with The Coca-Cola Company to deliver a revolutionary new Zippin-powered checkout-free experience, called Game & Go, the first entirely frictionless market checkout process within a full-service restaurant.

In partnership with The Coca-Cola Company, Zippin, and The Central Group, Dave & Buster’s is now able to offer guests a new choice for dining, in addition to sitting down in the restaurant or ordering a drink at the bar, with seamless checkout-free technology to zip in and zip out.

Zippin is a leader in checkout-free retail technology, powering numerous stores around the world in locations, including sports venues, stadiums, airports and office parks. Dave & Buster’s is the first to conceptualize this within the full-service restaurant landscape. The Central Group was responsible for the fabrication and development of this groundbreaking shopping experience.