Dallas arena opens autonomous, AI-powered food and beverage markets with frictionless, mobile ordering
American Airlines Center announced the opening of two new frictionless food and beverage markets. In collaboration with hospitality partner Levy and its innovation studio, DBK Studio, the center has opened a new Market To-Go shop on the arena’s terrace level, with a second location on the main concourse of the arena to open later this month.
Powered by autonomous retail technology from Standard AI and mobile payment technology from SpotOn, the markets are among the first food and beverage destinations at a North American sports venue that fully integrate AI and mobile payments for an autonomous experience.
Market To-Go locations will offer a selection of freshly prepared and packaged snacks and refreshments, including select beer, wine and soft drinks.
Standard AI worked with SpotOn, a leading software and payments provider, to leverage technologies for mobile payments and a fully integrated retail management system – the first of this kind of deployment in the sports and entertainment industry. Additionally, Standard AI’s platform is designed to work without ever using facial recognition, so customers’ privacy is protected.
“We are proud to be home to one of the first autonomous retail experiences at a major events venue,” said Dave Brown, COO and general manager of American Airlines Center. “The fan experience at American Airlines Center is world-class, and with Standard we’re making it even better. Whether at a Mavericks or Stars game, or attending a world-class concert, our community expects and deserves the very best, so we continually strive to provide a cutting-edge experience for all fans in attendance. We know they’re going to love the new autonomous checkout experience.”
