7-Eleven doubles up on restaurant concepts in newest Evolution Store
Source 7‑Eleven Inc.
The convenience retail giant is gaining ground in the quick-serve restaurant arena with its newest Evolution Store in Manassas, VA. It’s the first 7-Eleven to offer customers two restaurant options in one location.
Those options are the Raise the Roost Chicken and Biscuits restaurant, which opened its first location a year ago in Manhattan, and Parlor Pizza, an onsite pizzeria with hand-tossed made-to-order pies.
Located at 10601 Lomond Dr., the new combination 7‑Eleven Evolution Store is approximately 30 miles of Washington, DC, where it operates another Evolution Store with a Laredo Taco Co. restaurant.
One of just eight experiential stores 7‑Eleven operates in the U.S., the Manassas venue has several other exclusive features. These include a wine cellar, beer cooler, onsite fresh-baked croissants and cookies, espresso drinks, and artisan craft sodas and sparkling waters.
"Since 7‑Eleven began selling milk and bread from an ice dock in 1927, our spirit of innovation has allowed us to evolve to meet the ever-changing needs of customers for over 90 years," said 7‑Eleven Inc. executive vice president and chief operating officer Chris Tanco.
"Today's opportunity is in the QSR space,” Tanco continued, “and we are responding by aggressively rolling out our restaurants across the country. Our plan is to open nearly 150 restaurants in 2021."
The two onsite restaurants are located side by side inside the store, with separate ordering counters and shared indoor and outdoor seating.
Headquartered in Irving, TX, 7‑Eleven Inc. operates, franchises or licenses more than 73,000 stores in 17 countries and regions, including 12,000 in North America.
