Market research firm IRI reported the top cold cereal brands of 2016 so far, with General Mills, Kellogg and Post leading the way. According to Food Navigator-USA, General Mills’ Honey Nut Cheerios ranked first with $282.8 million in sales, followed by Kellogg’s Frosted Flakes with $228.5 million. Post Holdings ranked third with its Honey Bunches of Oats cereal, while General Mills and Kellogg brands took the remainder of the top ten spots.
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