Zevia PBC announced the appointment of Girish Satya as chief financial officer (CFO), effective February 21, 2024.
Satya brings to Zevia over 20 years of finance, operations and strategic leadership experience with high-growth consumer businesses. He most recently served as CFO of Backcountry, a leading global direct-to-consumer gear and apparel retailer focused on the outdoor enthusiast market. Florence Neubauer, who effectively led Zevia’s finance function as interim CFO, will continue with Zevia as senior vice president, finance and business transformation.
“Girish brings a sharp strategic lens and dynamic leadership skills along with a proven track record of driving growth and profitability,” Amy Taylor, president and CEO, said in the announcement. “He has a unique and diverse skillset encompassing commercial leadership, channel strategy, operations and technology, which complements his financial expertise and reflects his strong entrepreneurial approach and historical success with other young growth companies. We are thrilled to have him join Zevia as CFO, and we are confident he will have an immediate impact. We also want to thank Florence Neubauer for her strong leadership as Interim CFO and look forward to her continued contributions.”
Satya is a veteran CFO with success in leadership across several businesses with a focus on the consumer sector. Prior to joining Backcountry, from 2016 to 2021, Satya was a principal at private equity firm TSG Consumer Partners, where he focused on growth equity investments in the branded consumer products and services sectors. Prior to TSG, he was CFO of The Bay Club Company, a fitness and hospitality company based in San Francisco, from 2013 to 2016, and served as CFO of Pasta Pomodoro, a casual dining chain operating across California and Arizona, from 2009 to 2012. Satya holds a B.S. in economics from Fordham University and an MBA from the Booth School of Business at the University of Chicago and currently serves on the board of Canyon Bicycles GmBH.
“Zevia has established a strong consumer proposition," Satya added in the announcement. "With accelerating category tailwinds, we are well-positioned to capitalize on the tremendous opportunities ahead. I’m delighted to be joining this talented team and look forward to leveraging my expertise to further our strategic initiatives to drive growth, profitability, and shareholder value."
