Kinder Bueno and Lavazza team up to celebrate National Coffee Day
Source Ferrero North America
Kinder Bueno is teaming up with Lavazza to celebrate National Coffee Day. To commemorate the new pairing, fans of both brands have the chance to receive a free Kinder Bueno bar and a free Lavazza Cappuccino Cold Brew through their co-branded "Unrush Mobile Coffee Shop" on September 29 in New York City.
Building on the success of last year's program, "Unwrap & Ungrind" helps coffee and chocolate aficionados to "unrush" by unwrapping a Kinder Bueno bar. And the brand has teamed up with family-owned coffee company, Lavazza.
"The well-balanced, rich, and sweet flavor of Lavazza's signature Classico blend is the perfect pairing for the crispy, creamy hazelnut in Kinder Bueno," Shalini Stansberry, vice president of marketing, Kinder Snacking, said in the announcement. "Even just one bite of a crisp wafer filled with creamy hazelnut filling, covered in milk chocolate is enough to elevate your coffee ritual this National Coffee Day.”
Jonathan Lehr, marketing director for Lavazza North America Inc., added in the announcement, "Some of life's best moments happen over coffee and chocolate, which is why it made complete sense to partner with Kinder Bueno for National Coffee Day. There's nothing like sipping, not gulping, your favorite coffee beverage, paired with a delicious chocolate bar. We can't wait to see how consumers enjoy their everyday coffee moments this year."
Kinder Bueno and Lavazza are also giving away a one-year supply of Kinder Bueno bars and Lavazza Classico Coffee. Up to 10 additional winners will also receive a coffee break kit including Kinder Bueno bars, Lavazza Classico Medium Roast ground coffee, a double wall stainless steel vacuum insulated mug and Hairo Coffee Dripper. The giveaway began on September 26 and ends October 3. See Kinder Bueno's Instagram page (@KinderBuenoUS) for rules on the giveaway.
In addition, both brands are bringing double the savings by giving shoppers at participating retailer locations, including Kroger, Ahold, Wakefern and Albertsons, $3 off when they purchase any one Lavazza coffee product and any one Kinder Bueno product now through the end of October.
