Unilever announced it entered into an agreement to acquire Yasso Holdings Inc., a premium frozen Greek yogurt brand in the United States.
Founded in Boston in 2009 by childhood best friends Amanda Klane and Drew Harrington, Yasso is a pioneer in convenient frozen snacks, offering a high-quality range of low-calorie yet indulgent products.
The acquisition is aligned to the premiumization strategy of Unilever’s Ice Cream Business Group. Yasso joins other premium brands in the portfolio including Ben & Jerry’s, Magnum and Talenti.
Yasso’s products meet the growing demand in North America for on-the-go, healthier and indulgent frozen snacks. The products in the current Yasso range each contain less than 150 calories.
The transaction is expected to close in the third quarter of 2023, subject to regulatory approvals and closing conditions.
Matt Close, president of ice cream, Unilever, said in the announcement: “I am delighted to welcome Yasso to the Unilever family. It has built a strong customer appeal in the fast-growing, premium ‘Better For You’ segment. This acquisition is a great step in the evolution of our Ice Cream portfolio in North America towards high growth spaces. I am confident that with the full support of Unilever behind Yasso, we will take this fast-growing business to even greater heights.”
Amanda Klane and Drew Harrington, co-founders of Yasso, said in the announcement: "We are forever grateful for the team members, consumers, and business partners who supported us along this entrepreneurial journey. With Unilever, we have selected the best partner in the world, who believes in Yasso's vision and purpose of spreading joy to consumers everywhere.”
Craig Shiesley, CEO of Yasso, added in the announcement: “We are excited to join Unilever and become part of the world renowned family of Ice Cream and Novelties brands. I’m proud of our company growth and we look forward to working with Unilever to expand the global footprint of our incredible brand.”
