F!VE merges with Better Drinks Brazil to form emerging beverage group
Source F!VE
F!VE, the premium ready-to-drink cocktail company, announced it has merged with Better Drinks of Brazil. Better Drinks is an emerging beverage group with leading brands in canned cocktail, craft beer, canned wine, yerba-mate and canned water beverage categories in Brazil.
Better Drinks was formed when Felipe Szpigel (former ABI and F!VE founder) and Felipe Della Negra (former ABI, Red Bull, and Kraft Heinz) brought F!VE canned cocktails to Brazil and subsequently formed the emerging beverage group.
"This is an exciting day for Better Drinks, as it marks the first entry into a market outside of Brazil," said CEO Della Negra in the announcement. "With our innovative portfolio and new team in the U.S., we look forward to introducing U.S. consumers to our brands in the coming months."
Better Drinks owns 100% of the brands in the group. All founders and original investors of the incorporated brands are partners in the business.
"Our founders created the vision for their brands, and we count on them to continue to grow their part of the overall Better Drinks business," added Spiegel, chief growth officer.
About Better Drinks
The new group was born from the fusion of brands Bear-Mate, F!VE, Mamba, Praya and Vivant.
Baer-Mate provides consumers with a healthy alternative to caffeinated soft drinks, offering carbonated drinks made with yerba-mate, apples, and natural caffeine. Canned water brand Mamba, a sustainable canned water with philanthropic goals, completes the portfolio of brands.
