New Report Shares Insight on Food Packaging and Consumer Behavior

Shorr Packaging's recently published 2020 Food Packaging & Consumer Behavior Report reveals new insights on U.S. consumers' CPG purchasing behavior. The report was developed through a survey of more than 1,100 people. Consumer insight on food labels is important to operators, especially those with vending accounts, where consumers are unable to view the entire food label before making a purchasing decision.

Highlights include: 

• 61% of respondents stated their purchasing habits over the previous 3 months of the pandemic have vastly changed the way they will shop for food items in the future
• Over the past 3 months, 47% of respondents have purchased food brands that they were previously unfamiliar with, specifically due to the product’s packaging
• 66% of respondents who identified changes in their purchasing behaviors as a result of the pandemic said they will pay more attention to food labels and food packaging moving forward
• 70% of respondents stated they either "always" read food labels or read them "most of the time" while shopping at the grocery store
• 64% of the U.S. consumers surveyed paid more for a food product that featured popular food label phrases
• A majority of consumers surveyed (64%) have felt “duped” or “misled” by the food packaging of items that they’ve purchased
• 58% of respondents stating they are “likely” or “very likely” (on a scale of “not likely” to “very likely”) to purchase food products that clearly state the packaging is recyclable or reusable
• 76% of respondents felt that foods that are marketed as “healthier” should also have sustainable packaging
• 62% of respondents stating they’ve used 3rd-party grocery apps over the last 3 months to purchase new/unfamiliar food brands based solely on the item’s packaging

You may view the full report here.