Andrea Zocchi, the chief executive officer of N&W Global Vending sent a message to customers recently informing them of a new focus and name change. "From today, N&W Global Vending S.p.A. (“N&W”) rebrands as EVOCA S.p.A (“EVOCA”)," indicated Zocchi in the annoucement. "The move coincides with the unveiling of the company’s coffee-focused global business strategy designed to strengthen its position as a leading player in both the Ho.Re.Ca and OCS sectors. EVOCA symbolizes a continuous search for excellence, and the technology and innovation at the heart of the Group's history. It merges an international approach and a commitment to innovation in ‘EVO’, that stands for Evolution, with the company’s Italian roots of the ‘espresso’ heritage with ‘CA’, that stands for Caffè. In Italian, EVOCA (like ‘evoke’ in English) means ‘call to mind for suggestion of feelings, imagination, creativity, happy memories’. It communicates the relaxing and inspiring sensation of a perfect coffee break. A name with an Italian sound, strong, impactful yet smooth and tasteful, like a good coffee should be."
There will be a new logo that visually represents the Group's strategies, but service and support will remain the same. "You will continue to receive the same, exemplary service and products as before always bearing in mind the objective to improve our support to you. EVOCA's mission is to continue serving its diversified customer base with the widest range of coffee machines available on the market, providing the ideal solution for all out-of-home locations," said Zocchi.
For more information on the new brand and all products, please visit our new website: www.evocagroup.com
