Inventure Foods Expands Its TGI Fridays™ Snack Line With Happy Hour Snack Mixes, Available For Micro Markets

PHOENIX, June 23, 2015 /PRNewswire/ -- The TGI Fridays™ snack line, known for its bold, restaurant-inspired creations, expands this summer with the introduction of a new line of snacks featuring nuts, pretzels, crackers and seeds in the tradition of happy hour pub mixes. The new TGI Fridays Happy Hour Snack Mixes include four flavors available in 2.65-ounce and 6-ounce pouches. They appear in select grocery and convenience stores nationwide beginning this month with a suggested retail price of $2.99 and $4.99, respectively. The company also noted the products would be available to the micro market channel.

TGI Fridays Happy Hour Snack Mixes represent a shift into an entirely new category for the successful licensing partnership between Inventure Foods and TGI Fridays; a partnership that has thrived since the  introduction of TGI Fridays Potato Skins snack chip line 15 years ago. The snack mixes arrive just as consumer demand for salty snacks is at an all-time high (Mintel, US Salty Snacks Report, Jan. '15). Consumer interest in pub mixes, in particular, is reflected in a 60 percent growth in category introductions during the past five years (FONA International).

"We've demonstrated remarkable consistency in our ability to develop successful new products under the TGI Fridays banner, and we've often pushed the envelope of bold flavors in the process," said Steve Sklar, senior vice president and general manager for Inventure Foods, Inc. "These mixes are no exception—in fact, we believe they perfectly hit the intersection of salty, sweet and spicy."

The Cheddar Bacon flavor features a savory combination of cheese crackers, pretzels, pumpkin seeds and Cajun corn sticks. The Sriracha blend adds smoked almonds, sesame sticks and peanuts to the mix and covers it in mouth-watering siracha ranch seasoning. Sweet Barbeque takes the same irresistible recipe and coats it in a tangy yet sweet barbeque flavor. Finally, Sweet and Spicy Snack Mix adds butter toffee peanuts, wasabi peas, pecans, cashews, rice crackers and honey mustard pretzels to the blend to provide the best of sweet and savory flavors in each delicious bite.   

Since the brand crossed over to the snack chip aisle in 2000, the TGI Fridays snack line has become a consumer favorite in grocery, vending and convenience channels, providing premium snack options that parallel the exciting flavor combinations on Fridays' menus. In addition to Potato Skins, snack line staples include Cheddar Cheese Jalapeno Poppers, Onion Rings and Mozzarella Sticks.