Consumers Give Kraft “Excellent” Rating For Visibility, Reputation

Harris Interactive recently released its 16th annual Harris Poll Reputation Quotient® (RQ) study. Harris Poll expanded the list to 100 companies which were consumer-rated on corporate reputation. The list includes many vending suppliers including Kraft, with an “excellent” rating, as well as a “very good” rating for the Kellogg Company, PepsiCo, General Mills, Nestle, Starbucks, Coca-Cola Company and others. Full article.