NAMA Encourages Members To Leverage FitPick® To Help Consumers Identify Healthier Choices

(CHICAGO)  January 29, 2015 – A recent Technomic study that revealed 53% of consumers would be more likely to shop at c-stores if healthier choices were available.

While c-store chains -- including 7-Eleven and Holiday Station stores -- are offering fruits, vegetables, snack bars, yogurt and other healthy snack options, according to Donna Hood Crecca, senior director for Technomic, the consumer demand for those items continues to be a significant opportunity for vending and micro market operators.

“The time is now to ensure that our channel is helping meet this consumer demand.  FitPick, NAMA’s signature nutrition program, is a low-cost, effective way to help consumers get what they want – healthier items,” according to Roni Moore, Vice President of Marketing and Communications, NAMA.

“Vending and micro market operators are perfectly positioned to leverage this trend to grow their businesses.  FitPick is an effective way to identify “better for you” products directly to consumers,” she continued.

For more information, visit www.fitpick.org.

Founded in 1936, NAMA is the association representing the $42 billion U.S. vending and refreshment service industry.  With more than 1800 member companies – including many of the world’s most recognized brands – NAMA provides advocacy, education and research for its membership. Visit NAMA on Facebook, Twitter and LinkedIn.