Crane Merchandising Systems will launch MEDIA2 later this year. The new intuitive user interface is designed to influence consumer behavior with suggestive selling through a patent-pending recommendation engine. Operators can highlight specific products by placing them into the “Featured Products” category which is ideal for exposing new product to consumers and drive trial. The application enables the operator to specify products or let MEDIA2 make the suggestion through different algorithms. In addition to new products, the suggestive selling feature can be used for low movers, complementary products or just random selections.
