Kraft Foods Inc. Partners With Intel On Product Distribution And Marketing Platforms
Through the innovative use of technology and key partnerships, Kraft Foods Inc. and Intel have created a new product distribution and marketing platform that uniquely combines digital technology with traditional hardware platforms. The resulting immersive experience enables brands to interact with consumers in a new way, creating an emotional connection. Powered by a modular software/hardware architecture framework utilizing high performance Intel® Core™i5 processors, this new platform delivers fun and engaging vending, sampling, and digital signage experiences.
At the heart of every interactive experience is a modular architecture framework enabling the flexibility to:
- Seamlessly transform between vending, sampling, and digital signage experiences;
- Rebrand existing experiences easily;
- Refresh content quickly via a centralized content management system (products, promotions, advertising);
- Remotely monitor and manage with full analytics (inventory management, pricing…)
The architecture provides a sustainable model for Kraft Foods and its vending operator partners to deliver personalized consumer experiences in a wide variety of locations such as airports, train stations, healthcare facilities, and college campuses.
The highly successful pilot of the Diji-Touch vending machine has been in limited market areas for approximately 18 months. A combination of traditional vending with a touchscreen interface that delivers product nutrition information and engaging advertising, the Diji-Touch vending machine allows brands to better connect with consumers at point of sale.
Kraft Foods’ new modular architecture framework is the foundation for the next generation of Diji-Touch vending machines that will be deployed in several market areas in the second half of 2012. Successful deployment will enable a national launch in 2013 that will deliver millions of branded impressions and engagement opportunities with consumers.
The Diji-Taste is Kraft Foods’ sampling platform leveraging traditional vending machines as the product distribution mechanism. The engaging consumer experiences leverage large touchscreen digital displays, camera technology supporting age/gender detection and gestural game control. And social network integration.
