Supermarkets Test Smart Phone Applications To Improve Consumer Shopping

Supermarkets have begun experimenting with smart phones to improve customers’ shopping experiences, including offering applications that allow customers to scan bar codes and receive targeted coupons, according to The Wall Street Journal. For the full story, click here.

Editor’s Insight: Supermarkets are playing a big role in the evolution of mobile marketing, which will allow consumers to redeem special offers at the point of sale. Smart phones are still a new convenience for consumers and their role as a marketing medium is still being developed.