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    Shrinking Middle Class Drives Procter & Gamble Inc. To Change Product Development Plans

    Sept. 13, 2011
    Procter & Gamble Inc. executives claim the recession has caused many of its former middle-market shoppers are trading down to lower-priced goods—widening the pools of have and have-not consumers at the expense of the middle, causing the company to change the goods it develops, according to The Wall Street Journal.

    Procter & Gamble Inc. executives claim the recession has caused many of its former middle-market shoppers are trading down to lower-priced goods—widening the pools of have and have-not consumers at the expense of the middle, causing the company to change the goods it develops, according to The Wall Street Journal. For the full story, click here. 

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