American fast food chains like Wendy's, McDonald's and Burger King are investing heavily in a growing breakfast market, Axios Media reports.
The NPD Group's Future of Morning study reported that Americans are consuming plenty of morning foods and snacks, seeking "functional, convenient and enjoyable foods."
Editor's Note: These efforts will increase competition against our channels. NPD Group's study found that mobile ordering and use of quick service restaurants are rising as consumers seek grab-and-go options.
