Every autumn, millions of coffee fans have a chance to celebrate their love of coffee. On Wednesday, Sep. 19, it’s National Coffee Day in the U.S. and Canada. On Friday, Oct. 1, International Coffee Day will be celebrated around the globe.
Both days are a once-a-year occasion promoted by many food and beverage retailers and trade associations. In the U.S., major brands like Dunkin Donuts, Starbucks, McDonald’s and 7-Eleven, among many others, along with the vending and office refreshments industry, typically offer giveaways and other promotions.
In the U.S., National Coffee Day is always held on Sep. 29. The commemorative day was created by the National Coffee Association, which is headquartered in New York City. International Coffee Day originated with the London-based International Coffee Organization, the main intergovernmental organization representing coffee producing and trading nations (except for the U.S).
According to NCA's 2021 National Coffee Data Trends Report, 85% of consumers enjoy at least one cup of coffee at home and an average consumption of two cups per day.