Premium coffee program offers ethically sourced, eco-friendly coffee blends for workplaces
Direct Coffee Roasters, developed in partnership between Eurest USA and Farmer Brothers, will offer 11 sustainability-focused brands crafted with small-batch roasting.
The 11 blends range from light to dark and include popular flavors like Caramel Macchiato, Island Hazelnut and Vanilla Crème, as well as cold brew and decaffeinated coffee. In addition to traditional drip coffee stations, Eurest has integrated Direct Coffee Roasters into its catering operations, providing high-quality coffee selections for workplace meetings and special events.
Through Direct Coffee, Eurest supports Farmer Brothers’ Project D.I.R.E.C.T., an initiative that creates meaningful partnerships with coffee-growing communities around the globe to invest in coffee growers’ livelihoods and enhance environmental stewardship. In Colombia, for instance, the initiative empowers coffee growers to diversify their income by producing honey from stingless bees. In Rwanda, the Next Gen Project delivers training programs for coffee farming.
What they are saying
“Great coffee is more than just a morning pick-me-up — it’s an experience. With Direct Coffee Roasters, we’re delivering an exceptional coffee program that combines rich, high-quality flavors with a meaningful story behind every bean,” said Jessica Zucker, Eurest vice president of marketing innovations and strategy. “Our guests can feel good about every cup because of the taste, quality and impact it has on generational farmers.”
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