Dunkin' Donuts has relaunched it's hot tea line with new premium pyramid tea sachets containing high-quality full leaf teas and herbal infusions. In a recent press release Chris Fuqua, Dunkin’ Donuts’ Senior Vice President of Brand Marketing, Global Consumer Insights and Product Innovation indicates the move is due to the changing hot beverage drinker.
“Though we are known for our signature coffee and espresso drinks, we are also a leading restaurant brand in the hot tea category. As tea continues to increase in popularity, particularly among younger consumers, our expanded breadth of high-quality teas, featuring proprietary blends, reinforces Dunkin’ Donuts as the destination for the best beverage choices to keep people energized any time of day,” said Fuqua in the prepared statement.
Editor's Note: While coffee is still the most popular hot beverage in the U.S., tea is gaining. Millennials are opting for tea in greater numbers, especially when it's a premium variety that promises an interesting experience. This trend is something OCS Operators can succeed with in their own service offerings.
