RealCup™ brand and Numi® Organic Tea announce their partnership to bring convenience and quality to teacups everywhere with the introduction of single-serve capsules to the Numi® line of organic teas.
Numi’s® blends are created with organic and fair trade certified teas and herbs from around the world using fuller leaf teas and only 100 percent real ingredients. Numi’s® blends contain no “natural” flavorings that can give teas a perfume-like taste. Numi® is committed to supporting a healthy, thriving global community through organic ingredients and ground breaking sustainability practices.
Numi® introduced Rooibos, Honeybush, and Flowering Tea™ to the U.S. market, pioneered whole leaf tea in tea bags, as well as a full-line of pu-erh teas. Most recently, Numi® introduced Savory Tea™, a first of its kind product line consisting of vegetable, spice and tea infusions to the U.S. market in 2013.
Developed by Mother Parkers Tea & Coffee®, RealCup™ single-serve capsules feature a FlavorMax™ filter that is designed to allow more of the essential oils into the cup, ensuring a more flavorful experience, according to the release.
“I was impressed by the taste delivered by a RealCup™ capsule,” said Ahmed Rahim, Numi® co-founder, in a prepared statement. “It was clear to me that the superior taste from the carefully chosen real ingredients used in Numi® Organic Tea’s blends would be found in the teacup and not left behind in the capsule.”
“We are excited to welcome Numi® Organic Teas to RealCup,” said Joe Navin, general manager strategic alliances for Mother Parkers. “Organic and premium quality teas are a yet undeveloped channel in single-serve and we are thrilled to be pioneers in this effort along with Numi®.”
