SPLENDA® Naturals Stevia Voted No. 1 For Sweeteners

CARMEL, Ind., Feb. 10, 2017 /PRNewswire/ -- SPLENDA® Naturals Stevia Sweetener (http://www.splendanaturals.com), has been named the #1 product of the year, in the sweetener category for 2017. Product of the Year is the world's largest consumer-voted award for product innovation chosen by a TNS consumer survey of over 40,000 consumers.

Heartland Food Products Group (Heartland FPG), maker of SPLENDA® Sweeteners, introduced SPLENDA® Naturals Stevia Sweetener in August 2016. Known for products with great sweet taste, SPLENDA® Brand has truly unlocked the sweetness of stevia. SPLENDA®Naturals Stevia Sweetener gets its unique sweetness directly from a better tasting part of the stevia leaf. Until now, most consumers have only tasted sweeteners made with a stevia extract called Reb A, but by unlocking the sweetness found in Reb D, SPLENDA® Brand has found a perfect blend that tastes great, with no bitter aftertaste. We believe the "D" stands for delicious.

"As a category leader with a diverse portfolio of products, we're confident that SPLENDA® Naturals Stevia Sweetener is a better-tasting alternative to stevia sweeteners currently on the market and are thrilled that consumers agree! Winning Product of the Year lends itself to the credibility of our new offering, and showcases SPLENDA®Brand's commitment to meeting ever-transforming consumer needs and preferences," said Ted Gelov, Heartland FPG Chairman & CEO.

SPLENDA® Naturals Stevia Sweetener is available at retail stores nationwide in 40 and 80 count boxes. The SPLENDA® Brand is so confident in the product's great taste that they offer a money-back guarantee.

For more information, please visit www.SplendaNaturals.com.    

How SPLENDA® Brand Does Natural

For the SPLENDA® Brand, "natural" means pure sweetness from the stevia leaf with no added colors, no artificial flavors, and only non-GMO ingredients made by minimal and common processes. For more information on how SPLENDA® Brand does natural, please visit http://www.splenda.com/naturals.

About Heartland Food Products Group
Based outside of Indianapolis, Heartland Food Products Group is a global leader in the production of low-calorie sweetener products, creamers, beverage concentrates, coffee, and nutritional drinks. Visit Heartland at www.heartlandfpg.com. The SPLENDA® Brand is the most recognizable and iconic low calorie sweetener ("LCS") brand in the world, having sold more than 100 billion yellow packets since its launch in 1992. Today, the SPLENDA® Brand is the clear #1 LCS brand in the $72 billion global sweetener market with market shares that are more than twice those of its nearest competitor. Since the acquisition of the SPLENDA® Brand in 2015, Heartland Food Products Group has launched SPLENDA ZERO™ Liquid Sweetener and now SPLENDA® Naturals Stevia Sweetener, expected to be the greatest innovation in the brand's history.

About the SPLENDA® Brand  
For years, SPLENDA® Brand has delivered a variety of options with simple solutions to help consumers achieve a healthy, balanced lifestyle without sacrificing taste and experience the joy of sugar without added calories. The latest innovation, SPLENDA® Naturals Stevia Sweetener, complements the SPLENDA® Brand portfolio of products and reinforces its position as a category leader, with more delicious new products to come.