Coca-Cola debuts Simply Pop, a prebiotic-packed soda

Stepping into a sector served by Poppi and Olipop, Coca-Cola offers Simply Pop, a fruit-forward prebiotic soda.

Made with 6 grams of prebiotic fiber to support gut health, and Vitamin C and Zinc to support immune function, Simply Pop includes no added sugar and 20 to 30% real fruit juice from concentrate. Five flavors — Strawberry, Pineapple Mango, Fruit Punch, Lime and Citrus Punch — will be offered exclusively in 12-oz., shelf-stable slim cans.

Simply Pop will be available at retailers in select regions later this month. The brand will expand to additional markets nationwide throughout 2025.

What they are saying

Becca Kerr, CEO of nutrition at The Coca‑Cola Company, said in a release that the team took a consumer-driven approach to Simply Soda’s development.

"We found that consumers, especially wellness-focused Gen Z-ers and Millennials, were really interested in juice and prebiotic sodas," Kerr said. "And since many brands in this category are new, they were looking to align with names they know and trust for both quality and taste. This was particularly true for those curious about prebiotic sodas but who hadn't yet taken the leap. We knew that in order to bring new drinkers into the category, we had to strike that perfect balance of innovation and trust."

Since launching as an orange juice brand in 2001, the Simply portfolio has expanded to more than 20 varieties of juices, juice drinks, ades and smoothies. That history positioned the brand to be the natural choice for the home of Coca-Cola’s prebiotic soda.

"Gen Z grew up with this brand," said Terika Fasakin, North America brand senior director, Simply and Kids, in a release. "They don't remember a world where Simply doesn’t exist, and it’s the juice they’ve seen in the fridge throughout their lives, so it has a particular tug on their heartstrings."

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