Lifewtr, part of PepsiCo's water portfolio, is expanding its premium bottled water line with Lifewtr Immune Support. The new product is said to have 10% of the recommended daily value of zinc, aiding normal immune function.
The immune-boosting launch marks the first product extension for the bottled water brand since its inception in 2017.
Showcasing creative expressions, Lifewtr bottles have served as a canvas for emerging artists.
New Lifewtr Immune Support bottles will feature a blue cap, a key differentiator from the original, as well as a code-based design from Zach Lieberman, an artist and educator at the forefront of computer graphics and human-computer innovation. The design was first introduced on the premium bottled water brand's seventh design series, Art Through Technology, in 2019.
Lifewtr Immune Support (1 liter) is now available nationwide.
