Anheuser-Busch InBev (AB InBev) and Keurig Green Mountain, Inc. (Keurig) entered into a joint venture focused on the research and development of an in-home alcohol drink system. The venture, which will bring together the expertise of both companies, will build on the Keurig KOLD™ technology and system innovations and AB InBev’s brewing and packaging technology, and evolve them within the realm of the full adult beverage category, including beer, spirits, cocktails and mixers. The partnership will focus on North America. “We’re thrilled to be moving forward with this joint venture and look forward to working closely with the Keurig Green Mountain team to explore the possibilities of what we can achieve together,” said Nathaniel Davis, CEO of the new venture. “We can’t wait to get started.”
"We are excited to partner with AB InBev to develop a new system for the adult beverage category. We look forward to combining our capabilities and technologies to deliver innovation for consumers," said Bob Gamgort, Keurig Green Mountain CEO. The joint venture employees will come from the current AB InBev and Keurig teams and will be located in facilities in Massachusetts and Vermont.
Editor’s note: It’s interesting that this system is continuing after what happened with Keurig KOLD. Could the at-home beverage market still dramatically change? If so, you can bet we will see change in how consumers want their beverages in the workplace.
