TORONTO--Coca-Cola Life will be available in 500mL PET bottles, 12 and 15-packs of 355mL cans and six-packs of 222mL mini cans at major retailers nation-wide.
“As leaders in innovation, we know Canadians love our brands and want more choices in flavours, package sizes and sweetener options,” says Michael Samoszewski, Vice President, Sparkling Business Unit, Coca-Cola Ltd. “Coca-Cola Life fills a very clear gap among Canadians looking for a great-tasting reduced-calorie soft drink that is sweetened from natural sources.”
Coca-Cola Life adds to Coca-Cola’s growing portfolio in Canada, which includes over 300 beverages, more than 70 of which are reduced-, low- or no-calorie. It also joins an increasing number of Coca-Cola beverages sweetened in part by stevia extract.
Through an extensive sampling initiative, one million Canadians will get to try Coca-Cola Life. The launch is also supported by a multi-faceted marketing campaign including television advertising, a retail activation program, digital and social media support, public relations and in-store POS.
